How To Promote Your Online Business With Articles
The goal is to make progress. Make it your goal to add at least one new content page per week. Even with such a modest goal, you will manage to have added over fifty quality pages. The more pages, the more traffic you can expect to receive.
Research your keywords thoroughly. Your business can profit from more keywords you might have initially believed. Study the keywords Internet searchers type into the search engines to find products and services related to your market.
Write articles with your target keywords in mind. Then, post them to article directories. Articles directories allow authors to include links to their websites in their bylines. Links to your site with the appropriate anchor text can worth their weight in gold. You drive traffic to your site while you are building your reputation. It’s a double whammy.
Volunteer to write articles for other websites. You should contact non-competing complementary sites and volunteer to write articles to be posted in return for a link back to your site. Web masters are constantly searching for new content, and most of them will welcome the trade. As long as your article is quality content, you should have no problem getting your articles published on other peoples’ websites.
Submit your articles to online newsletters. Many newsletters are archived. The archived articles will contain your link pointing back to your website. A good technique to be published in a newsletter is to provide free content. Don’t ask for a link back the first time you make contact. Most newsletter publishers will offer anyway.
Study the source of your traffic as you write more articles. Evaluate what search terms people use to land on your website, and base your future articles around those search terms. If you have built your website around your accounting practice, and you find that most people landing on your sites type tax related search terms to find you, then add more articles about tax related topics.
If you come across a website with great content, volunteer to become a columnist. As an expert in your field, you can excel at writing. As a columnist, you will be recognized as an expert in your field. Most likely, the site you are writing for will allow you to post a byline with a link back to your site.